Israeli Data Startup Sale Expands Boomi's Israel Footprint

Israeli data-monitoring company Elementary Data is being acquired by American enterprise data and integration company Boomi for about $45 million. Under the agreement, Elementary’s 17 Israel-based employees will stay on the team, and Boomi plans to expand its operations in Israel.

Maayan Shalom, the company’s CEO and co-founder, and Or Avidov, its chief technology officer and head of product, founded Elementary. Both are alumni of Unit 8200. Shalom previously managed cyber incident response projects at Sygnia, while Avidov worked as an engineering manager at Singular.

Israeli Company, Global Acquisition

Boomi announced the acquisition on Monday. It’s the company’s second purchase of an Israeli startup in 2026, after acquiring Lunar.dev in July for an undisclosed sum. Boomi also bought Israeli firm Rivery in December 2024 for about $100 million.

Elementary had raised about $8.5 million in total by the end of 2022. Its investors included TLV Partners, Cowboy Ventures, Y Combinator and private investors. That funding helped Elementary hire 17 employees in Israel. Under the agreement, those employees will continue working under Boomi, which says it plans to expand its operations in Israel.

Elementary started with an open-source tool integrated into data teams’ workflows. In 2024, it launched its enterprise product, Elementary Cloud. The company says more than 1,500 data teams use its technology. Its open-source tool records more than 1.1 million downloads per month, and its community has about 4,000 members.

Monitoring Data and AI Systems

Elementary’s product monitors data and processing workflows, bringing together quality control, data-usage management and an organization’s information catalog. Data teams use it to find and address failures before they affect business reports, models and AI agents.

The system monitors data flows and automatically spots anomalies in freshness, volume and quality. It tracks data paths and changes down to the individual column, helping teams work out where failures started and which systems they affect. The company says this lets AI agents make decisions and take actions within an organization without causing widespread errors in business operations.

Elementary also brings data definitions, the people responsible for them and quality metrics together in a shared catalog. An MCP server lets AI tools and agents access that information so they can understand the meaning and reliability of data. Elementary’s AI agents create quality tests, prioritize failures and automatically handle tasks related to data-usage policy and performance improvement.

Boomi said integrating the product will expand oversight of data reliability across organizations, in data warehouses and as data moves between applications and systems. The commercial product and open-source project will keep operating within Boomi. Public technology companies Fiverr and Patagonia use Elementary.

Data Reliability in the AI Era

“When AI agents perform actions rapidly based on data, the entire organization depends on data reliability. Boomi's global deployment and a network of more than 800 partners will enable us to make reliable data the default in the AI era. We are just at the beginning of the road,” Shalom said.

Steve Lucas, chairman and CEO of Boomi, said: “Trusted artificial intelligence begins with trusted data. Elementary adds data monitoring, quality control, and usage management tools to our platform. These tools ensure that our customers' AI systems and agents operate on data upon which decisions and actions can be based in the organization. They also enable understanding where the data came from and what it means.”