Who Gets the Spotlight
Macy's will celebrate America's 250th birthday with a Fourth of July fireworks show live on NBC, turning a national holiday into a corporate-produced spectacle with Post Malone, Blake Shelton, Salt-N-Pepa, Noah Kahan, Bebe Rexha and Shaboozey on the bill. The 50th edition of the nation's largest Independence Day celebration in New York City will fire 85,000 shells in 30 colors from six barges and include a new laser show from the Brooklyn Bridge. The display will also include a vocal performance by The Voice season 29 winner Alexia Jayy.
Will Coss, Macy's 4th of July executive producer, said in a statement that "Macy's 4th of July Fireworks" delivers the largest Independence Day celebration in the nation through a show-stopping spectacle that reminds people of the power of connection and shared experience, and that Macy's is proud to honor its 50th Fireworks with an expanded show, never-before-seen effects and music's biggest stars for a truly unforgettable celebration.
Who Pays for the Holiday Machine
While the top of the event is wrapped in patriotic branding and celebrity polish, AAA projects that a record 72.2 million Americans will travel for the holiday period between June 27 and July 5. Of those, 61.4 million will hit the road, slightly more than 2025's 61.3 million drivers, despite higher prices. Gas prices are at a four-year high and domestic flights to popular destinations such as Chicago and Denver are 5% costlier than in 2025.
Vice President of AAA Travel Stacey Barber said, "For many Americans, traveling the week of July 4th is tradition." She said the 9-day travel forecast includes travelers who are vacationing all week and people getting away for the long holiday weekend, and that while the overall number of Independence Day travelers appears to be plateauing, record volumes are still expected this year. This year's Independence Day is also America's semiquincentennial, with major celebrations being hosted across the country.
Domestic travelers are headed to major U.S. cities like New York, Chicago and Boston to attend festivities celebrating July 4 and America's 250th birthday, and many are also going to Orlando and Fort Lauderdale, Florida, to visit theme parks and embark on cruises. With the Alaska cruise season in full swing, Seattle, Anchorage and Fairbanks are also popular domestic destinations for the holiday. European destinations of Rome, Dublin, Paris and London top the list for international travelers, and many are also headed north to Vancouver and Calgary, according to AAA.
The Gridlock They Call Tradition
Transportation data and insights firm INRIX said travelers should be on the road in the morning to avoid the worst congestion. Monday, June 29, and Tuesday, June 30, are expected to have the least traffic. The best times to travel by car are before 10 a.m. on Saturday, June 27; before 11 a.m. on Sunday, June 28; before noon on Monday, June 29; before 2 p.m. on Tuesday, June 30; before noon on Wednesday, July 1; before noon on Thursday, July 2; before 11 a.m. on Friday, July 3; after 3 p.m. on Saturday, July 4; and before 11 a.m. on Sunday, July 5.
INRIX said the heaviest traffic is expected on the weekend of July 4, starting as early as Thursday, and there will also be peak congestion on June 27 as travelers kick off week-long vacations. The worst times to drive are noon to 5 p.m. on Saturday, June 27; 2 p.m. to 4 p.m. on Sunday, June 28; 2 p.m. to 6 p.m. on Monday, June 29; 3 p.m. and 6 p.m. on Tuesday, June 30; noon to 9 p.m. on Wednesday, July 1; 2 p.m. to 6 p.m. on Thursday, July 2; noon to 7 p.m. on Friday, July 3; 10 a.m. to 2 p.m. on Saturday, July 4; and noon to 6 p.m. on Sunday, July 5.
In major U.S. cities, AAA said the worst route in Atlanta is Atlanta to Augusta via I-20 E on July 2 at 2 p.m., with an estimated travel time of 3 hours, 1 minute and a 58% increase. In Boston, the worst route is Boston to Hyannis via Pilgrims Highway S on June 27 at 10:45 a.m., with an estimated travel time of 2 hours, 1 minute and a 100% increase. In Denver, the worst route is Denver to Fort Collins via I-25 N on June 29 at 2:30 p.m., with an estimated travel time of 1 hour, 36 minutes and a 78% increase. In Houston, the worst route is Galveston to Houston via I-45 N on July 5 at 1 p.m., with an estimated travel time of 1 hour, 13 minutes and a 71% increase. In Los Angeles, the worst route is Los Angeles to Bakersfield via I-5 N on June 27 at 2:45 p.m., with an estimated travel time of 2 hours, 2 minutes and a 67% increase. In New York, the worst route is Jersey Shore to New York via Garden State Pkwy N on July 5 at 12:45 p.m., with an estimated travel time of 1 hour, 55 minutes and a 90% increase. In San Francisco, the worst route is Sacramento to San Francisco via I-80 W on July 5 at 4 p.m., with an estimated travel time of 2 hours, 24 minutes and a 71% increase. In Washington, the worst route is Washington, DC, to Annapolis via 50 E on July 3 at 12:45 p.m., with an estimated travel time of 1 hour, 1 minute and a 100% increase.
The holiday machine keeps rolling: fireworks, celebrity branding, travel forecasts, and traffic maps all packaged as national unity, while ordinary people absorb the higher prices, the congestion, and the long haul through the apparatus built around the celebration.