Priority's AI Push Puts Business Control First

Priority brought more than 2,000 executives, business partners, consultants and investors to Expo Tel Aviv on Thursday to hear how it plans to bring generative AI and autonomous agents into its business management software. CEO Sagive Greenspan led the summit, which focused on a corporate growth strategy: making AI part of the systems businesses use to manage their operations.

The Corporate Apparatus

Priority's roadmap covers 2027 and beyond. The company demonstrated applications intended to automate processes and improve operational efficiency across finance, logistics, manufacturing, retail, construction and hospitality. Those are plans and demonstrations; the account offers no evidence that the tools have already transformed those industries.

The reported guest list included Yifat Oron, senior managing director and head of Blackstone Israel; Tom Nides, former U.S. ambassador to Israel and current vice chairman of Blackstone; and David Barnea, former director of the Mossad, who now serves as president and chairman of Ondas Defense Ltd. Business, investment and former state-security leaders appeared on the same event program. The account doesn't say what Barnea said or link his appearance to Priority's AI products.

Greenspan cast the company's pitch as a way to narrow the gap between an idea and execution. “The distance between idea and execution is shortening at a dizzying pace, and an organization's ability to turn data into active intelligence has long evolved from a tech advantage into the core of its competitive edge,” he said. The sales case is clear: data becomes an advantage when organizations can act on it.

Priority says businesses will be able to manage complex processes through natural-language interactions, with AI models connected directly to existing management systems. The company also says it is expanding its internal use of AI agents, especially in software development and testing. The summit presented that integration as a product plan and a feature of the company's own operations.

Growth, Adoption and the Sales Case

Stanford University's 2026 AI Index puts the share of organizations worldwide using AI in at least one business function at approximately 88%. That figure captures broad adoption, but it doesn't explain how organizations use those systems, who controls them or what happens to workers whose jobs they may change. Priority's summit focused instead on demand for software that fits AI capabilities into existing workflows.

In recent years, the company has pursued acquisitions worth hundreds of millions of shekels, expanding its operations and product portfolio. Priority serves tens of thousands of organizations and presents AI integration as central to its growth strategy. The event linked a technology pitch to a broader business plan: expand products, offer existing customers new capabilities and pursue growth.

Oron said investment, technology and business operations increasingly come together in the AI sector. She pointed to Priority's development and adoption of new technologies as an example of Israeli technology companies adapting to changing market demands. Executives, partners, consultants and investors attended the summit, but the account doesn't report comments from workers who might use, maintain or be affected by the systems.

For now, Priority's announcement consists of a roadmap, demonstrations and a growth strategy—not a report of completed results. The company is making AI agents part of its pitch for managing business processes. The people gathered in Tel Aviv heard the promise from those selling, financing and leading the project.