Six Flags Entertainment Corporation launched sales of its 2027 Season Passes on Aug. 7, 2026, and the company said the offer comes at what it called the lowest price guests will see this season or next. The deal runs through Sept. 7, and the fine print is the real headline: buy now, keep paying later, and get access to the parks for the remainder of 2026, including Halloween and holiday events, plus all of 2027.
That’s the machine in motion. A corporate amusement empire selling time, access and perks in carefully tiered packages, with Travis Kelce brought in as brand ambassador to help dress up the transaction. Six Flags said it teamed up with Kelce to mark the launch on 8/7, the number he has worn throughout his career. The company knows exactly what it’s doing. Put a celebrity face on the gate, then call the gate a bargain.
Who Gets Sold the Dream
Kelce leaned into the pitch. He said, "The Six Flags Season Pass has so much to offer. Unlimited visits would have blown my mind as a kid, and right before Halloween and the holidays when you know the parks go crazy. You get more access this year and everything that's coming in 2027." Later, he added, "More time at the parks now means more awesome memories later. More rides. More laughs. More reasons to get your crew together. That's exactly what a Six Flags Season Pass delivers."
The company’s own structure tells the story more clearly than the slogan does. The Gold Pass includes unlimited visits through the remainder of 2026 and all of 2027, free general parking with some restrictions, admission to parks throughout a designated region — East, West, Midwest or Texas — access to fall haunt events and seasonal holiday celebrations, discounts on select food, merchandise and tickets, and one bonus Bring-A-Friend Free ticket for renewing season passholders and new members who purchase by Sept. 7.
The Prestige Pass goes further up the ladder. It includes access to all Six Flags parks across North America, preferred parking at many parks, complimentary fountain beverages, VIP entrance access at participating parks, free Bring-A-Friend tickets, one free single-use Fast Lane per visit and a $20 in-park credit for new Prestige members and Prestige passholders who renew by Sept. 7. The hierarchy is plain. More money, more access. Less money, less of everything.
The Price of Access
Six Flags also launched 2027 Memberships, which it said offer many of the same benefits as Season Passes with recurring monthly payments. The memberships provide unlimited visits, access to multiple parks based on membership level, parking benefits, discounts on food and merchandise, exclusive member rewards and special offers throughout the year. Premium membership tiers add expanded park access, VIP benefits and enhanced in-park savings.
That’s the old trick in a new wrapper. Turn a one-time purchase into a recurring drain, then call it convenience. The company says the memberships come with rewards, but the structure still sorts people by what they can afford to hand over each month.
Six Flags said the 2027 Season Pass arrives as it prepares to debut one of its most ambitious attraction lineups ever. In the East region, Six Flags Great Adventure will unveil Bakunawa, which it called the world’s tallest and fastest spinning coaster. The attraction, inspired by the legendary moon-eating serpent of Philippine mythology, will soar 382 feet, reach 100 mph and break six world records. Bakunawa anchors the newly renovated Boardwalk section, which celebrates the culture of the Jersey Shore. Carowinds will introduce Rip Roarin’ Falls, a super-flume experience featuring the world’s tallest water ride drop at 100 feet and multiple world-record-breaking elements.
In the Texas region, Six Flags Fiesta Texas will debut Werewolf Gorge, which the company called the world’s longest family launch coaster. In the Midwest region, Six Flags Great America will open Camp Timber Trail, an expansive family adventure area anchored by Sky Hawk, which Six Flags called the Midwest’s longest, tallest and fastest suspended family coaster. In the West region, Knott’s Soak City will introduce Coral Craze and Kelp Kraze, family raft slides featuring ride systems making their West Coast and North American debuts. Six Flags said more major announcements are still to come.
What They’re Selling Next
Guests who buy a 2027 Season Pass can also begin using major additions already open in 2026, including Quantum Accelerator at Six Flags New England, Tormenta: Rampaging Run at Six Flags Over Texas, Shoreline Pier at Six Flags Great Adventure, Daredeviler at Canada’s Wonderland, Speedway Stunt Coaster at Six Flags Mexico, Looney Tunes™ Land at Six Flags Magic Mountain, Phantom Theater at Kings Island and a major summer entertainment lineup at Kings Dominion.
The company said it will soon unveil its 2026 Halloween lineup, featuring new blockbuster horror franchise experiences, all-new entertainment and other seasonal offerings. It also said guests can celebrate the holidays with dazzling lights, festive entertainment and family fun at parks from coast to coast, plus the return of a newly reimagined Holiday in the Park at Six Flags Great Adventure and Six Flags Over Georgia.
Six Flags said the 2027 Season Pass offers the most affordable way to experience everything Six Flags has to offer, with dozens of parks, hundreds of attractions, seasonal festivals and major new investments across North America. Guests must purchase by Sept. 7, 2026, to receive promotional offers and launch pricing.
The company said it is North America’s largest regional amusement-resort operator, with 21 amusement parks, 14 water parks and nine resort properties across 13 states in the U.S., Canada and Mexico. It also manages an amusement park in Saudi Arabia. Six Flags said it provides experiences to millions of guests every year and owns intellectual property including Looney Tunes®, DC Comics® and PEANUTS®. The empire is wide, the branding is familiar, and the message is simple: pay up, line up, and call it fun.