President Donald Trump told Ohio gubernatorial candidate Vivek Ramaswamy to keep a political ad on the air Thursday. It features the estranged mother of Ramaswamy's Democratic opponent, Amy Acton, calling Acton a liar. Trump then ordered the rest of his party to own it.
Acton has said she hasn't seen her mother since she was 12 years old, when her mother lost custody of her children and the man she married was indicted for allegedly sexually abusing Acton. The ad seeks to weaponize that situation. Call it what it is: a campaign strategy built on a survivor's worst childhood memory.
Who Has the Power
At an Iowa rally Thursday night, Trump told the crowd that Ramaswamy had called him asking for advice on whether to take the ad down. Trump said he told him to leave it up. "Look upstairs and say thank you, God, very much. I appreciate it," Trump recalled saying to Ramaswamy.
So a candidate for governor phoned the president to ask permission. The president said no. That's the chain of command, narrated by the man at the top of it.
Earlier in the day, Trump praised the mother on social media for having the "courage" to speak out against her daughter. He attacked Ohio Gov. Mike DeWine, one of the Republicans who criticized the ad, as "disloyal to the Republican Party." Notice the offense: not cruelty, not dishonesty. Disloyalty.
When reporters raised concerns about a situation involving alleged child sex abuse, Trump said twice that he knew "nothing about" the backstory between Acton and her mother. He argued the mother had to be taken "seriously" regardless. "Even if it's a little bit true, you don't want her as governor," Trump said.
Who Gets Crushed
Acton is the one at the bottom of this. Iowa GOP Senate candidate Rep. Ashley Hinson became the latest Republican to call for the ad to come down, telling ABC News it was "absolutely terrible" for Acton to have "to relive that trauma." Sen. Jon Husted and other Ohio Republicans have also spoken out against it.
The ad has rubbed many GOP officeholders the wrong way, from both a moral and a political perspective. Both. The order of those objections is theirs, not ours. What matters is that their discomfort changed nothing. The ad stays up.
What They're Calling "Courage"
Trump's praise for the mother's "courage" fits a pattern CNN's analysis traces. It draws comparisons to Trump's reaction to the Epstein files and his repeated floating of a pardon for convicted child sex-trafficker Ghislaine Maxwell. CNN's analysis says Trump clearly doesn't share the qualms about the morality of the ad.
The analysis also lists other unpopular items Trump has asked his party to deal with: tariffs, the Iran war, taxpayer-funded political ads, and his talk about inflation and the economy. Each time, the party absorbs the cost. Each time, the people downstream absorb more.
The electoral math is cold. The last comparable ad from family members of a midterm candidate was a 2018 ad featuring Arizona GOP Rep. Paul Gosar's six siblings all denouncing him. He went from 71% of the vote in 2016 to 68% in 2018. That ad did not involve credible abuse allegations. Ramaswamy trails by around five points in the average of recent quality polling, and it's too early to see credible polling on what Ohioans or Americans think of the ad.
That's the whole game, laid bare. Strategists weigh a few points in a poll against a woman's trauma, and the question that decides it is whether the ad helps one candidate who might or might not benefit from it.
The Pattern
Pete Hegseth, whom Trump made Defense secretary, was the subject of a 2018 email from his mother saying he "belittles, lies, cheats, sleeps around and uses women for his own power and ego," according to a New York Times report. Hegseth's mother disowned those sentiments and defended her son during his confirmation process.
A mother's words are a weapon when they serve the boss, and a misunderstanding when they don't. Nobody in that apparatus is asking what's true. They're asking who it's useful against.
- donald trump
- vivek ramaswamy
- amy acton
- mike dewine
- ohio governor race
- political ads
- republican party
- ashley hinson