President Donald Trump announced Saturday in a Truth Social post that he wants Ultimate Fighting Championship boss Dana White as his next White House press secretary. "Dana, please take the job!" Trump wrote. He pasted the plea over an AI-generated photo of White, 57, standing behind the White House press podium. Trump is 80.
No search committee. No vetting process anyone could point to. A social media post and a doctored picture. That's how the highest-profile messaging job in the American state gets filled.
Who Has the Power
White answered questions at a news conference in London on Saturday and said he was flying to Washington to meet with Trump, the Associated Press reported. Asked how he'd juggle the role with running the UFC as its CEO, White said: "Yeah, I got a lot of jobs already."
A man who already runs a fighting empire may now speak for the government, and the whole arrangement runs on the whim of one person's phone. The people who'll be told what the government thinks, and by whom, weren't asked.
The Mix-Up Nobody Voted For
Then came the confusion. Speculation spread that Trump's team had actually suggested Dana W. White, a former assistant to the secretary of defense for public affairs. Independent journalist Adam Cochran wrote on X: "Apparently 'Dana W. White' who ran public affairs for Sec Def was recommended on a short list for Trump to put as Press Secretary. Trump has instead announced 'Dana White' of the UFC as Press Secretary with our Dana having any idea."
Connor Ewing, a political science professor at the University of Toronto, wrote: "So what are the chances someone suggested this Dana White and Trump pulled a Four Seasons Total Landscaping?"
Dana W. White previously served as the Pentagon's chief spokesperson, worked at the Heritage Foundation, and has worked as a columnist for The Wall Street Journal and a commentator on Fox News. Late Saturday she wrote: "To everyone texting me congratulations: thank you, but you have the wrong Dana White. I've stood at a podium and taken questions from the Pentagon press corps. I have never stood in an octagon. I'd like to keep it that way."
The résumé tells the story. Think tank, newspaper column, cable news, Pentagon podium. That's the pipeline that produces the people who explain power to the public, and it's a short loop. The job is a revolving door between institutions that already agree with each other.
A Revolving Door, Literally
The White House did not immediately respond to the Daily Beast's questions. If White takes the job, he would follow the five-day tenure of Katie Zacharia, who was dumped after delivering one 14-minute press briefing. Five days. One briefing.
The churn doesn't stop at the podium. On Friday, Trump announced he was replacing chief of staff Susie Wiles with longtime aide Stephen Miller. Rumors have swirled that Trump is considering replacing Defense Secretary Pete Hegseth, though the White House has denied it.
People get hired and fired by announcement, the denials arrive on schedule, and the apparatus keeps humming. Whoever stands at that podium, the structure behind it stays put: one man at the top, a rotating cast beneath him, and an audience expected to treat the performance as governance. Nobody gets a vote on the press secretary. Nobody got a vote on the last one, either.
- donald trump
- dana white
- white house press secretary
- ultimate fighting championship
- katie zacharia
- dana w. white
- stephen miller
- susie wiles