Victoria's Secret Show Returns With Star Power in LA

Megan Moroney and Tate McRae performed Sunday at Sony Pictures Studio in Los Angeles, where Victoria’s Secret staged its 2026 fashion show. The annual event uses celebrity appeal to sell products and keep the legacy brand in the public conversation.

The formula is familiar. Bring in chart-topping talent, fill the runway with household names, and let the show market the brand.

The Performers

Moroney, 29, sang “Sorry... I Meant Tonight,” a bonus track from her album “Cloud 9,” released in February. She wore large feathered wings, a pink corset top, a sash skirt and a ruffled garter.

McRae, 23, performed “Housewife,” her new single, which came out Friday. The song will appear on her forthcoming fourth studio album. She wore a red top with lace underwear, a garter belt and thigh-high stockings.

The timing stands out. McRae released her single just two days before taking the runway stage, while Moroney performed a bonus track from a record already eight months old. For the artists and the brand, the show serves as a promotional engine built on private enterprise and audience appetite, not outside subsidies.

The Runway

Model and television personality Bella Hadid opened the show. Kylie Jenner, described as a beauty mogul and television personality, wore this year’s Fantasy Bra. Her mother, Kris Jenner, and her boyfriend, actor Timothee Chalamet, came to support her.

The lineup read like a greatest-hits reel. Gisele Bundchen, Adriana Lima, Jasmin Tookes, Candice Swanepoel, Gigi Hadid and Barbara Palvin walked the runway. Several are veterans of the brand’s earlier runway era, signaling how much the company is relying on familiar draws for its comeback.

The Business of Spectacle

The Fantasy Bra, one of the franchise’s signature pieces, went to a beauty entrepreneur with a commercial empire of her own. That’s no accident. Celebrity partners with large audiences bring built-in reach, giving the brand exposure it doesn’t have to create from scratch.

The format also shows how consumer demand, rather than regulation or mandate, determines which brands endure. A runway show can’t be forced on a public that doesn’t want it. Its success depends on viewers, performers and models choosing to take part.

Why This Matters:

The show’s return shows how a legacy consumer brand reasserts itself with market tools: star talent, music-release cross-promotion and marquee names that draw attention without a dollar of government help. Moroney and McRae used the stage to promote new or recent music, illustrating how entertainment and retail now feed each other. From a market perspective, the real test comes after the lights go down. Spectacle can win a news cycle, but lasting success depends on consumers continuing to buy. Only customers can deliver that verdict, and competitive markets tend to reward brands that adapt.