Boomi Buys Israeli Data Startup for $45 Million

Boomi will acquire Israeli data-monitoring company Elementary Data for about $45 million, bringing its product and employees under the American enterprise software company’s control. The 17 employees in Israel will keep working under Boomi, which plans to expand its operations in the country.

Elementary was founded by Maayan Shalom, its CEO and co-founder, and Or Avidov, its chief technology officer and head of product. Both are alumni of Unit 8200. Shalom previously managed cyber incident response projects at Sygnia; Avidov worked as an engineering manager at Singular.

From open source to acquisition

Elementary started with an open-source tool that data teams folded into their workflows. It launched its enterprise product, Elementary Cloud, in 2024. The company says more than 1,500 data teams use its technology, while its open-source tool records more than 1.1 million downloads per month and has a community of about 4,000 members. Boomi will keep both the commercial product and open-source project running.

The arrangement leaves the project available as Boomi expands through acquisitions. Elementary is Boomi’s second Israeli startup acquisition in 2026, following its July purchase of Lunar.dev for an undisclosed sum. Boomi also acquired Israeli firm Rivery in December 2024 for about $100 million.

By the end of 2022, Elementary had raised about $8.5 million. Its investors included TLV Partners, Cowboy Ventures, Y Combinator and private investors. That funding helped the company hire its 17 employees in Israel; under the acquisition agreement, they’ll continue working for the new owner.

The data apparatus

Elementary’s product monitors data flows and automatically identifies anomalies in freshness, volume and quality. It traces data paths and changes down to individual columns, helping teams find where failures began and which systems they affect. Public technology companies Fiverr and Patagonia use its tools.

The company’s tools also bring data definitions, the people responsible for them and quality metrics together in a shared catalog. An MCP server lets AI tools and agents access that information, so they can understand what data means and how reliable it is. Elementary’s AI agents can create quality tests, prioritize failures and handle tasks related to data-usage policy and performance improvement.

Boomi says integration will extend oversight of data reliability across organizations, in data warehouses and as information moves between applications and systems. The product tracks data and helps organizations manage how their systems use it. That work now sits within a larger platform and its commercial network.

Reliability as a sales pitch

“When AI agents perform actions rapidly based on data, the entire organization depends on data reliability. Boomi's global deployment and a network of more than 800 partners will enable us to make reliable data the default in the AI era. We are just at the beginning of the road,” Shalom said.

Steve Lucas, chairman and CEO of Boomi, said: “Trusted artificial intelligence begins with trusted data. Elementary adds data monitoring, quality control, and usage management tools to our platform. These tools ensure that our customers' AI systems and agents operate on data upon which decisions and actions can be based in the organization. They also enable understanding where the data came from and what it means.”

For Boomi, the acquisition adds monitoring, quality control and usage-management tools to its platform. Elementary’s open-source project and commercial product will continue within the company that bought it. The employees remain. Ownership changes hands.